Kellogg Is Getting In Trouble For Putting Things On Cereal Boxes Like “increases Immunity”
With Swine Flu making parents (and everyone else) nationally worried about even going into the general public with out miniature bottles of hand disinfectant, of course companies would start taking advantage of them.
Kellogg is starting to participate on the fad by plastering “Now helps support your child’s IMMUNITY” on boxes of Cocoa Krispies. Cocoa Krispies, along with other Kellogg cereals are not only laden in sugar, but have not done anything to really back up such a statement.
The city attorney in San Francisco finds the claim just as forged as everyone else and has sent a memo to Kellogg as well as the Food and Drug Administration requesting Kellogg to divulge what exactly helps boost immunity in the cereals.
Kellogg has been responding to accusers’ attacks stating that it started developing a more healthy breakfast cereal last year and actually released them in May 2009 not to exploit the H1N1 “flu situation” but to react to clients’ needs for a healthier foods and a more definite nutrition value. A representative from the company said that there are extra vitamins A, C, and E in the cereals; increased from 10% daily value to 25% daily value.
Here’s a thought, if the corporation wanted to exploit consumers’ needs for a more healthy cereal, why not take some of the sugar out of its cereals?
It is a good thing that this has been given to the FDA for consideration. The FDA is supposed to be the governing body of fake and misleading labeling on items. Right now, the FDA isn’t saying something about this cereal or its bizarre, and likely false label.
Sugar covered cereals are not healthy for children in the amounts that are normally given to them. Have you ever measured out a helping of breakfast cereal? It’s not as much as many people pour themselves. Not to mention, cereals in general (even though many are made out of total grain of some kind) are carbohydrates and while they may help keep your youngster aware for the first little while they are at school, carbs tend to burn fast…adding sugar to that equation doesn’t help too much either.
Most parents don’t have the time to make a real, homemade breakfast on a daily basis for their children, so why not give them breakfast cereal that will actually help throughout the day or at least a cereal that is a bit healthier than Cocoa Krispies or any of the other sugar laden cereals that have found their ways on to our grocers shelves? I like sweetened cereals once in a while. I really like Cinnamon Toast Crunch, but I also know that it won’t keep me from getting ill and it is DEFINITELY not a substitute for my vitamins.
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